Email design

Targeted newsletter designs that take your brand to the next level

Your email list one of your most valuable business assets. It’s essential to building a close relationship with your audience. I can help you design and implement automation emails, welcome emails, and supportive monthly campaigns that engage and convert subscribers, as well as drive traffic to your website.

I’ll help you design personalized emails that reach your customers with the information they need (and want), exactly when they need it. 


how it works

The process



Discovery & planning

During the discovery phase, I'll be learning a lot about your work and what matters to you. First, get in touch with me and we can discuss the services you require, along with timelines and budgets to make sure we are a good match! Once we agree on scheduling and all contracts are signed, I can book you into my calendar.

Goals: Alignment. Agreement. Clarity.


Creative brief & project kick-off

Once all the paperwork is out of the way, we can get started! I send all my clients a creative brief to help me fully understand your business goals, ideal customer, and desired aesthetic. With your insight, we can start brainstorming a creative direction tailored to you. From there, we can have a kick-off meeting so we are clear on strategy, direction, and desired outcomes.

Goals: Strategy. Conceptualize.



Ideas & inspiration

At this stage, I like to explore inspo, possible colour palettes and typography combinations that I feel would fit with your aesthetic vision. I'll start by drafting a mood board that embodies your project. I always get sign-off from you before I start designing fully-fleshed email designs, to ensure that the creative is aligned with your expectations.

Goals: Distill. Translate. Create.



Finishing touches

After we’ve polished off the finishing touches, I’ll hand over all completed design files so that you can implement and maintain all assets yourself if needed. This exciting step brings the fruits of our labour to a tangible result. Time to celebrate!

Goals: Refine. Launch. Celebrate.



This is the part where you can sit back and relax. Once we agree on a visual direction, I'll work through sweating the details. Whether you are starting fresh with email marketing or already have a list, I’ll help you create designs that are enticing and engaging.

Goals: Design. Collaborate. Present.


I’ve been working with Janna for years now and am always amazed by her ability to design emails that perfectly align with my aesthetic and convey the message I’m trying to get across.

She’s a great communicator and is right on point with my schedule. I highly recommend her!
— Melanie Michaud, graffiti beach

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What’s included:

An example of what’s included in a typical email design project:

  • Tailored creative brief

  • 5 custom email designs

  • 1 round of detailed revisions

  • Packaged final design assets

  • Implementation into email marketing software of your choice (if needed)

  • Support during and after launch


email design work



Graffiti Beach Boutique

Graffiti Beach Boutique

Graffiti Beach Boutique

Graffiti Beach Boutique





How do we get started?

First, please contact me with any details about your project – timelines, budgets, and how many emails you need designed. Once we agree on scheduling and all contracts are signed, I can book you into my calendar.

What do you charge?

I charge a flat-rate per project for all my services. Pricing can greatly fluctuate depending on client needs and number of hours of work required. Please contact me for more details.


How far in advance do I need to book you?

I work with clients on a first-come, first-serve basis to keep an organized schedule and to ensure ample time for each project. At least 1-2 months in advance is needed to appropriately plan for your website design.

Do you offer retainer email design services?

Of course! If you need ongoing email design work, I charge per month based on an estimation of how much work is required on a monthly basis. For this option, I require a minimum 3-month commitment.


Janna always exceeds my expectations. Not only does she pay attention to detail, but the turnaround is quick. I am always amazed with her creativity and am looking forward to working with her in the future.
— Jason Rockenbach, Sedona Lace Makeup


Ready to get started?

Think we’d be a good match for a design project?